Digital or
offline?

The idea.

Kiss Against Homophobia

A digital proposal that
won a new client.

Collecting digital kisses around the world to celebrate The International Coming Out Day.

Curiosities:

"Homer Simpson also sent
a kiss."

Hands on:

• Proposal Initiative
• Creative Strategy
• Concept Development
• Presentation to the client
• UX + UI
Awards:

2015: Hypnosis Festival: Gold
2014: Gold on Golden Drum International Advertising Festival
2014: 02 Finalists Prague International Advertising Festival
2014: 02 Silvers Arany Penge Festival

Tom Cruise's Cup

A 'viral campaign'
before the term.

When thousands of people found out that Tom Cruise had drunk Matte Leão.

Curiosities:

"We had to buy a real phone chip to give interviews for the journalists."

Hands on:

• Creative Strategy
• Concept Development
• Presentation to the client
• Social Media Profiles
• Billboard Art Direction
• Illustrations for the videocase
• Motion Graphic Direction
Awards:

2010: Gold ABP - Brazilian Association of Advertising
2009: Gold El Ojo de Iberoamérica
2009: 02 Silvers El Ojo de Iberoamérica
‍

Run for Good

From a flyer to a free
media campaign.

A social campaign that sells shoelaces to help handicapped people.

Curiosities:

"People started buying the posters. The price was 5 times the shoelaces."

Hands on:

• Creative Strategy
• Concept Development
• Presentation to the client
• Teamwork with Media Team
• Artists Curatorship
• Photo shooting follow-up
• Art Direction & Design

Reconciliation

Storytelling without words.

A love story told through Post Office packages.

Curiosities:

"Huge client, lots of meetings and people to manage."

Hands on:

• Concept Development
• Script
• Art Direction
• Pre-production follow-up
• Shooting follow-up
• Pos-production follow-up

THE CIRCULAR ECONOMY CAMPAIGN

The 0% waste concept
applied 100% in practice.

A campaign made with abandoned materials found over Berlin streets.

Curiosities:

"The whole campaign was approved on a piece of paper."

Hands on:

• Creative Strategy
• Concept Development
• Presentation to the client
• Script
• Material Collection
• Art Direction & Design
• Copywriting
• Pre-production follow-up
• Shooting follow-up
• Pos-production follow-up
Awards:

2017: Berlin Design Digest
2017: Featured at Lürzer's Archive

Sex@MTV

When a radio spot
is the best film.

Engaging young people to use condoms all the time.

Curiosities:

"The briefing appeared on Tuesday night. The film should be on air on Saturday morning."

Hands on:

• Concept Development
• Copywriting
• Script
• Art Direction & Design
• Pre-production follow-up
• Pos-production follow-up

Corporative Health Insurance

Prototyping with
a lot of money.
(Or pushing the media limits).

When you don't take care of your employees health, you don't take care of your company resources.

Curiosities:

"Lots of failed tests in the beginning and lots of emails from readers congratulating the client in the end."

Hands on:

• Concept Development
• Art Direction & Design
• Graphic Production follow-up
Awards:

2009: Finalist CCSP - Clube de Criação de São Paulo
2009: Finalist Prêmio Abril Nacional

Go By Bike

When the idea changes the client's approach.

Instead of flyers, flip-flops to invite people to try the new bike line.

Curiosities:

"We exploded two machines until find the right intensity for the laser."

Hands on:

• Concept Development
• Presentation to the client
• Art Direction & Design
• Production follow-up
Awards:

2009: Bronze CCSP - Clube de Criação de São Paulo
2008: Cannes Finalist

Mimeograph

Team work. Team work.
Team work.

How to create 20.000 ads without using electricity.

TRANSLATION:
Spend Earth Hour the same way we made this ad: without using electricity. On the 31st of march, from 8:30-9:30pm, switch the lights off and take a moment to think about how you can be kinder to the environment at all times. A movement that brings people and ideas together to protect the place we live in. Take part. Earth Hour. Turn the lights off and spread the word.

Curiosities:

"The first time that Coca-Cola logo was printed in blue."

Hands on:

• Creative Strategy
• Concept Development
• Presentation to the client
• Art Direction & Design
• Artists Curatorship
• Production follow-up
Awards:

2013: Grand Prix Prêmio Abril Rio de Janeiro
2012: Gold ABP - Brazilian Association of Advertising
2012: Gold Prêmio Colunistas Brasil

360º Area View

Sometimes people are not checking their phones.

You don't need to turn your head to see around.

Curiosities:

"Selected for the DDB Worldwide Cannes List."

Hands on:

• Proposal Initiative
• Concept Development
• Art Direction & Design
Awards:

2015: Arany Penge Festival: Silver
2015: Hypnosis Festival: Silver
2014: Cannes Lions: Diploma
2014: Silver on Golden Drum International Advertising Festival

Jägermeister Winterkräuter

Creativity is a language.

Limited edition release only in Hungary.

TRANSLATION:
80 years with the same successful formula. 13 seconds to announce that we create something new. 10 to say that has Cinnamon, Vanilla, Anis and Sefron. 5 that it’s only for Christmas - so you don’t have too much time. And 1 for goodbye…Goodbye.

Curiosities:

"This Jäger special edition was really tasty."

Hands on:

• Concept Development
• Script
• Copywriting
• Art Direction & Design
• Pre-production follow-up
• Shooting follow-up
• Pos-production follow-up

TOCA Startup

Finding the balance between health and technology.

A smartphone sleeve that protects your body from radiation and your mind from distraction.

What you
just saw is a
selection from
15 years of experience
in small, medium,
big, traditional &
digital advertising
agencies.

All these works
happened for real.
BRANDING
WORKS
UX/UI
WORKS

Luter Filho
Creative Art Director
luterfilho@gmail.com